Kylie Jenner is a television personality, model, entrepreneur, and a socialite. Born on August 10, 1997, she is the youngest daughter of the summer decathlon winner Caitlyn Jenner and Kris Jenner. Kylie Jenner has three siblings – Kourtney, Kim and Khloe Kardashian, and a brother. She has three older half-brothers from Caitlyn’s second marriage.

Kylie Jenner shot to fame after her stint in the E! reality television series – Keeping up with the Kardashians. The 20-year-old social media celebrity used her fame and collaborated with her sister Kendall and created her fashion line under the name “Kendall and Kylie” with the famous clothing brand PacSun back in 2012.

In the year 2015, the reality star and glam guru went ahead and launched her line of cosmetics – Kylie Cosmetics. Her lip kits, Kyshadow palettes, and Kylighters sold out in seconds of its launch on her official Kylie Cosmetics website. Living up to the hype, naked pallets, unicorn lipsticks and rainbow highlighters were dropped in the same way and got sold out instantly.

Kylie Jenner started to promote her line of cosmetics on social media. She produced an interesting variant of lipsticks in her ‘lip kit’. Candy K, Dolce K, and True Brown. These textures are what referred to as ‘matte liquid.’ Kylie’s lip kit holds more than just lipsticks. It comes equipped with matching lip pencils of the same shade.

Kylie lip kits formally became Kylie Cosmetics in February 2016. This marked the relaunch of three of her most famous lip kits in three new shades to mark Valentine’s day. The craze for her cosmetics can be gauged from the fact that the initial launch of her cosmetic line saw 5000 units of each shade (each being priced at $29) being sold out in less than a month. The production was thus boosted up to 500,000 units of all shades. Currently, there are 300,000 units produced by each product which get sold through her online website as well as other retail stores.

Here some of the popular Kylie Cosmetic picks that are incredibly popular:

The constant sellouts even with increased production are the matte Kylie lip kits. It has a wider variety to choose from. The matching liners and liquid lippies are also sold as singles.

Although for a while, Candy K shade from the original three shades from Kylie’s lip kit has been the brand’s best seller. It is a universally wearable warm nude pink shade.

The new best-selling shade which is breaking all the social media fashion trends is the strawberry red Kristen lip kit. The fans describe it as a warm, red berried shade which is named after Kylie Jenner’s mother, Kris Jenner.

An outlet confirmed that Kylie Jenner’s line of cosmetics made $420 million in retail sales in 18 months and is yet to see a 25% increase in the same by the end of this year. Kylie’s line of cosmetics from her birthday collection apparently contributed $10 million worth of sales.

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